Privacy Policy

Your Privacy Protected | Secure Data Handling | Transparent Practices

Last updated: September 2025

Privacy Policy Overview

Shield Arms is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, protect, and share information when you visit our website or make purchases from us.

By using our website, you consent to the practices described in this Privacy Policy. We encourage you to read this policy carefully to understand our privacy practices.

Information We Collect

Personal Information You Provide

We collect information from you when you:

  • Register on our website - Name, email address, password
  • Place an order - Billing address, shipping address, phone number, payment information
  • Enter contests or sweepstakes - Contact information and entry details
  • Respond to surveys - Feedback and demographic information
  • Contact customer service - Communication preferences and inquiry details
  • Purchase gifts - Recipient information for order fulfillment only

Information Collected Automatically

When you visit our website, we automatically collect:

  • Browser information - Browser type, version, and settings
  • Device information - IP address, device type, operating system
  • Usage data - Pages visited, time spent, click patterns
  • Cookies and tracking data - See our Cookie Policy section below

Anonymous Browsing

You may visit our site anonymously without providing personal information. However, some features require registration or account creation.

How We Use Your Information

Primary Uses

We use your information to:

  • Process orders - Complete transactions and arrange shipping
  • Improve customer service - Respond to inquiries and resolve issues
  • Personalize experience - Customize content and product recommendations
  • Enhance website functionality - Optimize site performance and user experience
  • Administer promotions - Manage contests, surveys, and special offers
  • Comply with legal requirements - Meet regulatory obligations for firearms sales

Marketing Communications

If you opt-in to receive our email newsletter, we may send you:

  • Product announcements and updates
  • Special offers and promotions
  • Educational content about firearms and accessories
  • Company news and events

Opt-out available: You can unsubscribe from marketing emails at any time using the unsubscribe link in emails or by updating your account preferences.

Gift Recipient Information

Information collected about gift recipients is used solely for order fulfillment and is not used for marketing purposes.

Information Protection & Security

Security Measures

We implement comprehensive security measures to protect your personal information:

  • Secured networks - Information stored behind firewalls and security barriers
  • Limited access - Only authorized personnel with confidentiality agreements can access data
  • SSL encryption - All sensitive data transmitted using Secure Socket Layer technology
  • Encrypted databases - Credit card and personal information encrypted in our systems
  • Regular security audits - Ongoing monitoring and updates to security protocols

Payment Security

When you place orders or access personal information, we use secure servers. All credit card information is encrypted during transmission and storage, and is only accessible by authorized personnel for transaction processing.

Cookie Policy

What Are Cookies

Cookies are small files that our website transfers to your computer's hard drive through your web browser (with your permission). These files enable our systems to recognize your browser and remember certain information.

How We Use Cookies

We use cookies to:

  • Shopping cart functionality - Remember items you've added to your cart
  • Personalization - Understand your preferences based on site activity
  • Analytics - Compile data about site traffic and interactions
  • Performance improvement - Enhance site speed and user experience

Third-Party Analytics

We may work with third-party service providers to better understand our website visitors. These providers are not permitted to use information collected on our behalf except to help us improve our business.

Managing Cookies

You can control cookies through your browser settings:

  • Cookie warnings - Set your browser to warn before accepting cookies
  • Block cookies - Turn off all cookies through browser settings
  • Browser help - Consult your browser's help menu for specific instructions

Note: Disabling cookies may limit website functionality and some services may not work properly.

Information Sharing & Disclosure

When We Share Information

We do not sell, trade, or transfer your personally identifiable information to outside parties except in these situations:

  • Service providers - Website hosting, payment processing, and shipping partners who agree to keep information confidential
  • Legal compliance - When required by law, court order, or government request
  • Safety protection - To protect our rights, property, safety, or that of others
  • Business operations - Parties who assist in operating our website and conducting business (with confidentiality agreements)

Non-Personal Information

We may share non-personally identifiable visitor information with other parties for marketing, advertising, or analytical purposes.

Advance Notice

We will provide advance notice before sharing personal information with outside parties, except in the circumstances described above.

Your Privacy Rights & Choices

Account Management

You can manage your information through your "My Account" section:

  • Email preferences - Modify subscription settings
  • Personal information - Update contact details and addresses
  • Payment information - Manage billing and payment methods
  • Account deletion - Remove shipping addresses, billing information, and payment data

Email Communications

To modify email subscriptions:

  1. Log into your "My Account" section
  2. Update your email preferences
  3. Save changes

Note: Due to email production schedules, you may receive emails already in production after opting out.

Data Retention

We may maintain information about individual sales transactions for:

  • Customer service and warranty support
  • Legal compliance and record keeping
  • Fraud prevention and security

Third-Party Links

External Websites

Our website may include links to third-party sites to provide additional value and resources. These linked sites have separate and independent privacy policies.

Our Responsibility

We have no responsibility or liability for the content, activities, or privacy practices of linked sites. However, we seek to protect our site's integrity and welcome feedback about these links, including reports of broken or inappropriate links.

Your Protection

Before engaging with third-party websites, we recommend:

  • Reading their privacy policies
  • Understanding their data practices
  • Evaluating their security measures

Children's Privacy

Age Requirements

Our website and services are intended for adults. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete such information.

Parental Rights

Parents who believe we may have collected information from their child should contact us immediately for information removal.

Policy Changes

Updates and Modifications

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Policy changes will:

  • Be posted on this page with updated effective date
  • Apply only to information collected after the change
  • Maintain protection for previously collected data under original terms

Notification

For significant changes, we may provide additional notification through email or website announcements.

Contact Information

Privacy Questions & Feedback

We welcome your questions, comments, and concerns about privacy. Contact us regarding privacy matters:

Email: [email protected]

Subject Line: Privacy Policy Inquiry

Mail:
Shield Arms
Privacy Officer
12090 MT HWY 83
Bigfork, MT 59911
United States

General Customer Service

Email: [email protected]

Policy Scope

Online Policy Only

This Privacy Policy applies only to information collected through our website and not to information collected offline through other means such as phone orders or in-person transactions.

Related Policies

Your Consent

By using our website, you consent to our Privacy Policy and agree to its terms. If you do not agree with this policy, please do not use our website.

Continued use of our website following any changes to this Privacy Policy constitutes acceptance of those changes.

This Privacy Policy is effective as of September 2025.